AI is changing how people make money online
The More You Learn About AI, The Less You Work
Two hours, live on Zoom. AI does the heavy lifting and you log off with your first digital product finished, even if you have no audience and no idea yet. Learn this first, or end up buying from the person in your niche who did.
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6:39 · watch before Thursday
- 2 hours, live on Zoom
- Attend from anywhere
- Permanent recording
Eight years. 10,000+ students. One of them turned one digital product into $949,000 in two months. Individual result, results are not typical or guaranteed.
Permanent recording access + Asset Ladder workbook included. 30-day first-sale guarantee: build one asset with the method, if it doesn't sell, email my team one sentence and we refund every penny. You keep the recording and the workbook.
Real students, on camera, with numbers
Tap any one to hear it in their own words. Individual results shown with permission, results are not typical and are not guaranteed.
The Most Expensive Habit in Online Business
You know the habit. Another course. Another YouTube rabbit hole. Another "this is the one" at 11 p.m. on a Tuesday.
"Just watching this until I'm ready.""I need to pick the right niche first.""Once I hit 10K followers, then I'll launch something."
And then… nothing. No product, no sale, and no stranger has ever sent you a dollar, just more notes sitting next to the notes you already had.
The next morning you scroll past someone with half your knowledge and a tenth of your taste posting a "sold out" screenshot. And you do the math on how a person who knows less than you got paid more than you.
(Never bought a course? Never posted? Stay with me. This same trap is why your "side hustle" idea is still an idea, why your notes app is fuller than your bank account, and it's the exact trap waiting inside the first thing you try to sell.)
That's not laziness. That's the mechanism. You kept learning, because the moment you decided to make money online, your student brain took over: the same instinct that got you through school. Learning feels productive. It feels responsible. And it costs you nothing today.
But a student has nothing to sell. You collected the answers, so you never had to test one. And the more you learned, the readier you felt, and the further you got from a sale.
Followers are what it looks like when a business never started.
That's the Audience Trap, the first of five structural failures I see in almost everyone who "tried to make money online." It's not your niche, your follower count, your camera, your accent, your age, your city or your bank balance. And it's definitely not you.
It's the order. You were told to build an audience and then find something to sell it. A working online business is built the other way around: asset first.
Learners Take Notes. Owners Take Payments.
An online business built on the Asset Ladder doesn't start with an audience. It starts with one small, specific digital product, an ebook, a guide, a template pack, a mini-course, built for one kind of person, priced so a stranger can say yes without thinking.
There's no "launch." No waiting until you're ready. The first product isn't the business, it's the first rung. It pays for itself, it hands you your first buyers, and those buyers tell you exactly what the second rung should be.
An audience-first creator posts and hopes. An asset-first owner builds one rung and sells it to the first ten people who fit. Do you agree a person with a problem will pay for a solution before they'll follow a stranger for entertainment? That a $27 guide you can finish this week beats a $997 course you'll finish "someday"? That the fastest way to learn what people want is to sell them something and listen?
That's why "I'm not ready yet" isn't a reason, it's a symptom. When the rungs are built in the right order, there's nothing to get ready for. The first sale is the training.
Which asset first, at what price, sold to whom, and how each one sells the next, that's exactly what the workshop teaches.
One rung became $949,000 in two months.
He already had a community. What he didn't have was the ladder. He built it with our team, nearly $1M in two months, on video, in his own words.
Individual student result. Results are not typical and are not guaranteed, see the disclaimer at the bottom of this page.
Grab my seat, $97 2 hours with me · permanent recording included"It's definitely a game changer. I literally started over on a totally different offer, and I'm seeing where I'm about to take this. It's definitely going to give you your freedom back too."
Chris Tyson, Circle of Success student
Most people think an audience is how you make money online
The asset is the business. The audience is what the asset creates.
Sound backwards? Look at the people who built empires from one product they made before anyone knew their name:
Robert Kiyosaki
Every publisher passed. He self-published Rich Dad Poor Dad in 1997 with no audience and sold it out of the trunk through a friend's car wash. One asset built the brand, the board game, the seminars, the empire.
Dave Ramsey
Bankrupt at 28. He wrote Financial Peace, self-published it, and sold copies out of his car before a single radio station knew who he was. One asset became the show, the courses, the company.
Tim Ferriss
No following, no brand. Twenty-six publishers said no to The 4-Hour Workweek. One product launched to strangers made him the audience, the podcast and the books came after.
Photos: Robert Kiyosaki & Dave Ramsey, Gage Skidmore, CC BY-SA 3.0; Tim Ferriss, Todd White, CC BY-SA 4.0, via Wikimedia Commons. Referenced as examples only, no affiliation with or endorsement by them is implied.
Fitness coach or tax pro. Music producer or real estate wholesaler. Faith, finance, parenting, trucking, credit, cooking, if it's sold online, it's sold by an asset. Most people just never built theirs on purpose.
Your knowledge is the diamond. The asset is the store. Right now you own a diamond you keep posting pictures of, and you've been blaming the diamond.
Diagnosed in the first ten minutes
The 5 Structural Failures I Find in Almost Everyone Who "Tried to Make Money Online"
I've watched 10,000+ students start, real estate, e-commerce, content, coaching, credit, trucking, digital products. Most people have all five. You've already met the first one.
01 The Audience Trap
You believe you need followers before you can sell. So you post, and post, and the day you finally offer something, an audience built for entertainment doesn't buy. Not because you're bad at content, because you built the wrong thing first. There's a specific rule for what to build before you post again, and it flips the order.
"People don't pay for attention. They pay for assets."
02 The Student Loop
You keep buying courses because finishing one would mean you'd have to start. Every course is a permission slip to wait. The loop ends the day you sell something, anything, because a sale is the only feedback that counts. I'll show you the smallest sellable asset you can finish this week, so the loop breaks in days, not years.
03 Perfect Product Paralysis
You've been "building" for four months. Twelve modules. A logo. A Notion board. Nothing shipped. Meanwhile the people making money online are selling a 20-page guide at $27 and using the buyers to build the next thing. There are exactly three formats worth building first, and a filter for picking the one you can finish in 48 hours.
04 The Free-Content Leak
You give away the exact thing people would pay for, the how, in captions and stories, then wonder why nobody buys. The better your free content teaches, the fuller people leave and the less they need you. There's a line between what you show and what you sell. Most people have never drawn it. I'll draw it for your niche during the workshop.
05 The Missing Ladder
Even people who sell one product stop there. One $47 guide, no next step, stuck at a few hundred dollars a month, convinced the model doesn't work. The model works; the ladder is missing. First rung sells the second, the second sells the membership, the membership pays every month. I'll map it for your niche live.
One honest question: how many of the five did you just recognise in yourself? That recognition is exactly what the workshop turns into a fix.
Grab my seat, $97 Thursday, September 24 · 7:30 PM ETWhat's One Small Product Actually Worth?
Same knowledge. Same you. The only thing that changes is whether there's something to buy. Move the sliders:
Illustration of the model only, not a projection, an average, or a promise of earnings. Assumes one in five buyers takes the second rung.
A first product is a receipt. A ladder is a machine. A membership behind the ladder makes you a legend.
And that's before the second effect: when you own an asset, you can charge more for everything else. Most people who build their first rung end up doing both, selling the product and raising their prices. That's where the 5x jumps come from.
Grab my seat, $97 Workbook included · you leave with yours drawnIs This Workshop Actually For You?
Be honest. It's built for one of three specific people:
You've bought the courses. Your bank account hasn't noticed.
You've got the niche, the notes, maybe a logo, and nothing anyone can buy. You've tweaked the bio, the content, the posting schedule and the needle barely moves, because the problem is structural. You're done learning. You want to know what to build.
You post. People like it. Nobody pays.
500 followers, 5,000, 50,000, it produces compliments, DMs and zero dollars. You know there should be something to sell. You just don't want to build the wrong thing and burn the audience finding out.
You already sell, one-to-one. You've never built the asset.
You coach, freelance, consult, fix, teach or do it by hand. You know a product would raise both your income and your prices. You want it built right the first time, on a ladder, not on hope.
You leave with a plan, not a feeling.
Your One Buyer, your first format, your price rungs, your Show/Sell line and your First-Ten plan, on one page, in the workbook, before the two hours are up.
Not for you if you're looking for a push-button system that makes money while you do nothing. This workshop will frustrate you, save your $97. (Honesty policy: we'd rather refund you now than disappoint you later.)
Before you decide whether to listen to me
One Business. $7,067,792 in Enrollments.
Not a launch-week spike. Not a lifetime total added up across ten funnels. This is the live dashboard for Circle of Success, screenshotted straight out of the platform, not typed into a graphic.
I'm not showing you that to impress you. I'm showing you because every dollar on that dashboard started as one small asset sold to a stranger. Same ladder, same order, same rungs I'm teaching in this workshop, and because you should never take business advice from someone who won't show you the receipt.
Individual result achieved by the instructor over multiple years of operating this business. Not typical, not a projection, and not what you should expect, see the full disclaimer at the bottom of this page.
Grab my seat, $97 2 hours live · recording + workbook includedStudents, on camera, in their own words
Every card opens the full interview. Nine of them, unedited.
Took his community to the next level with the COS team.
Asset first, audience second, then half a million followers.
Million-dollar days. "Surround yourself with high achievers."
Retired his mom on the income.
Built the ladder, then the community.
Automated webinars and high-ticket offers.
From a 9-to-5 to his own business.
First rung, then the next one.
$20-30K/mo teaching financial literacy to music artists.
Individual results shown with permission. Results are not typical and are not guaranteed, full disclaimer at the bottom of this page.
About your instructor
I've spent eight years doing one thing: taking people who "tried to make money online" and turning them into owners of something that sells.
- Born in Liberia. My family came to America after the civil war. Nobody handed me a network, a degree or a warm intro.
- Started my first business at 16, failed three by 20. A recording studio, a clothing brand, and one I don't talk about. I was living in my girlfriend's mother's basement in Minnesota, dropped out of college, quit a corporate job after three months. People had written me off.
- Made my first $2.5M at 21. Not from an audience, from one asset I built and sold to strangers, then a second, then a company that took one client from $50K a month to $160K in three months.
- Built Circle of Success in 2017. Eight years, 10,000+ students, 25 states, seven industries.
- 950,000 followers on Instagram, 613,000 podcast subscribers, built after the assets, not before. The audience showed up to buy them.
And I don't teach from memory. Circle of Success runs student cohorts every week across seven verticals, so we see what sells and what doesn't in real time. When a format stops working, we know before the gurus do.
Boniface is who people call when "I tried" needs to become "I sold."
"But I Already Followed the Famous Online-Money Playbooks…"
Some of you did everything right. You bought the courses. You followed the 2019-era playbook, pick a niche, post daily, build to 10K, then "monetize." You did it correctly. And it still didn't pay.
Here's why, and it matters: the playbook was written for a feed that no longer exists. Everyone is posting. Everyone has a niche. Your future buyer has scrolled past a thousand people who look exactly like you, and a person with nothing to sell looks exactly like everyone else.
That's also why creators with big followings quietly go broke. The audience got bigger. The business never started. Ramel had followers. Smitty had a community. What neither had was a ladder, and the ladder is what turned attention into $190K and $949K.
(And that goes for the AI version too: typing "write me an ebook" into a chatbot gets you a beautiful 40-page PDF nobody wanted. The ladder, which asset, for whom, at what price, selling what next, is the part it can't guess.)
"I Don't Want to Be a Salesy Influencer." Perfect. Neither Do I.
If you're a nurse, a teacher, a mechanic, a mom, a trucker, a pastor, an accountant, anyone with real knowledge and a real job, you've watched the "make money online" crowd and thought: "I could never do that. It's cringe." Good instinct. Don't.
Cringe is what happens when a person with nothing to sell tries to get attention anyway. The Asset Ladder works the other way: you build one useful thing for one kind of person and put it in front of the people who already want it. Nothing to perform, because there's nothing to chase.
Students tell us the same thing afterwards, almost word for word: "I didn't feel like an influencer. I felt like a business." Several now run ladders in niches everyone swears can't sell online, music artists, faith communities, family businesses, trades.
"But we've done about $1.3 million total."
Marcus & Tamara, The Fampreneurs
Assets are niche-proof. Cringe is what varies.
Thursday, September 24 · 7:30 PM ET · 2 hours
The Online Money Workshop
- 2 hours live with me through the full Asset Ladder, start to finishIncluded
- Permanent recording access, full HD, delivered within 24 hoursIncluded
- The Asset Ladder Workbook, your ladder drawn, not just understoodIncluded
- Your One Buyer, first format, price rungs, Show/Sell line, First-Ten planIncluded
- 30-Day First-Sale Guarantee, one sentence by email, full refundIncluded
What happens next: name, email, card. About 60 seconds, no address, no shipping details. Confirmation and Zoom link land in your inbox before you close the tab.
Optional add-ons offered at checkout, the Rulebook, the Hook Vault, the DM & Close Scripts and the Product Templates. Skip them and you still get the full workshop.
Quick Answers Before You Grab Your Seat
What if I can't attend live?
You get permanent access to the full HD recording within 24 hours. We recommend catching it live, it's built to be worked through in one sitting with the workbook open, but the recording is yours either way.
I've bought "make money online" courses before. They didn't work. Why would this?
Most of them hand you the follower playbook, the one your buyer has already learned to scroll past. This teaches the structure underneath: what to build first, for whom, at what price, and what it sells next. That's also why the guarantee has teeth.
I don't have a niche or an idea yet. Is this for me?
Yes, as long as you have knowledge, a skill or an experience someone else wants. The One Buyer exercise in the first 20 minutes is where the niche comes from. If you genuinely have nothing you know better than a stranger does, save your $97 for now.
I have no followers. Zero. Does this still work?
That's the whole point. The First-Ten Method shows you where the first ten buyers come from without a list, ads or an audience. Ramel built the audience after the asset, not before.
I already have a following. Isn't this beneath me?
Then you're Person 2, and this pays fastest for you. A following with nothing to buy is a leak. The Show/Sell Line and the ladder turn attention you already have into income this month.
Does this work in my niche / country / language?
The ladder is structural, not cultural. Students run it in music, faith, family business, trades, real estate, credit, fitness and finance, in and outside the US.
Is the guarantee really honor-system?
Yes. Build at least one asset with the method. If it doesn't produce a sale within 30 days, email one sentence and we refund the full $97. You keep the recording and the workbook either way.
What's the catch?
The transparent one, stated above: some attendees will want our team to build their first products with them, and that's a conversation we're happy to have. Most attendees take the ladder and run. Both outcomes are fine with us, that's why it's $97.